Offload was a brand new company in need of a brand identity. The client wanted to emphasize that Offload helps to de-stress its clients so they can “take a load off” and relax. I created a color palette that was inviting and inspired growth and progress, and then a brand mascot - Jeff, The Offload Guy. The logo is a metaphor for the circle of a client shooting a section of its whole towards Offload for them to handle.